The appearance of your eCommerce site’s layout is crucial to the success of your eCommerce website. If you’re hoping to get new customers and encourage customers to come back by creating a visually appealing and user-friendly website with fast loading speeds and simple navigation can help in getting there.
In the past few years, we’ve seen amazing eCommerce sites which literally snatch and shake the cash of potential buyers for their products or services! There are also some horrible ones that are just plodding along with their heads barely above the water, or frequently the website has ceased to exist.
Keep It Super Simple
Have you ever visited a landing page that’s an absolute mess? There are pop-ups which seem to grow every time you close them and there are banner advertisements all over the place. And it’s hard to recognize any trace of a brand’s identity since every Pantone color has somehow gotten onto the site.
If you’re currently designing your eCommerce website be sure to keep your layout simple, clear and easy. To read and with the emphasis being on a seamless and easy selling experience for your customers.
Take Diversion Geek as an example. In just 1 minute and a handful of clicks, you could visit the whole website.
It is important to be upfront with prices and charges
We’ve been there. When you get to the last step of completing your purchase and then discover that an additional fee has been added to your order. This was somehow not mentioned until this point. The „great bargain” doesn’t look as amazing.
Being clear about your fees and pricing (including shipping costs, taxes, and handling help your clients. The majority of customers will not want to pay for the extra costs if they are aware of the charges prior to time. It’s the shock that can cause sales to drop.
Put Yourself in the Shoes of a Customer
One of the most frequent mistakes that we’ve seen our clients make is to create and launch an eCommerce store they love and would like. In the event that you’re going to be the only person purchasing from your site this is a great approach to follow!
However, let’s face it; the ideal scenario is to see thousands of customers browsing your shop looking for the products or services you offer. So make sure you’re designing an eCommerce website that will appeal to the needs of your customers.
Reduce the possibilities for users
If you offer your customers too many choices and options, they might need to be clarified and choose not to purchase something. If you offer them less options, they’ll be more likely to purchase from your company. The term used to describe this issue is „paralysis of analysis” because it’s when you’re face with a lot of options and aren’t sure what to pick, and you don’t pick any.
Show Reviews from Customers
The most effective way to convince customers to purchase on your site is to display reviews by other customers. Customers are more likely to buy from you if they are aware that they can trust your reviews.
When you design your site, including an area that draws the focus to reviews from customers is a great method to provide your business with social proof and an impression of trust. Which can improve your conversion rates.
SEO Engine Optimization
Don’t let the word SEO make you feel uneasy or confused! It’s one of those complex and slow-moving processes you don’t have the time to do, but let’s simplify this web design advice easy for you.
Search engine optimization is essential in order to get a good ranking in search engines such as Google. A well-planned and consistently executed SEO strategy will lead to increased exposure for your website more views, and greater visibility. For cheap seo packages visit allseoservice.com
Make It Mobile Responsive
Since over half of online purchases being made on tablet or mobile devices It is essential to make sure that your eCommerce site is accessible on various devices. If you don’t do this, you could lose an enormous portion of potential customers who may just go to the other competitors.
Create an FAQs section
Answering common questions on the FAQ area on your site You can boost the number of customers who purchase from you. This will reduce the amount of questions from customers you are ask and help those who may purchase from you to locate the information they require.
Compress Images
Your website’s images are crucial! Not only can they improve the look of your website however, they assist people to decide whether to purchase from you.
1 thought on “9 E-commerce Website Design Tips (P)”